I wanted to bump this back up to the top because I've been researching it a bit more. Kevin Nalty released this free book that I read after it was posted on Techcrunch earlier this week.
http://willvideoforfood.com/2008/01/...ctive-version/
Some may find it useful, others not so much. I'll provide my own information after I release more videos (currently at 17). Anyway I hope this information helps some interested in viral video marketing.