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Fresh content is definitely a necessity for high search rankings. However, I’ve seen a lot of sites publishing content just for the sake of publishing new content. Poor content that is rushed can damage your site’s brand and will turn visitors away. A posting schedule is great, but make sure it is reasonable and allows you enough time to create quality content that is valuable for the end user. If you’re going to sacrifice quality, then don’t update regularly. Patience in SEO is overrated. Most people think that if they implement a change on their website and then wait, and wait, and wait, they are entitled to higher rankings and increased search engine visibility.
It doesn't work like that.
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