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Here are some guidelines:
1/ "Making money" from your website is not as hard as it sounds just depends on how many mouths you have to feed. Tell friends and family about your site!
2/ Selling information is much easier, cheaper and cost effective with little to no risk.
3/ Quality dynamic content helps drive traffic to your site therefore to your message.
4/ Being a big fish in a small pond has its advantages.
5/ Get large amounts of traffic and people start to offer you opportunities.
6/ Focus on multiple interlinking self owned site strategy.
7/ 10 small sites are better than one big one, but you still must have the one big one.
8/ Multiple sites perform better if there is a common thread, even if this threat is merely target audience.
9/ Don't make a site do multiple things - one site one goal works beautifully.
10/ Optimise your site for traffic before you optimise for the eye - but don't ignore the eye.
11/ Quality traffic will make you money - just depends on how much quality and how much traffic.
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