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Like siteman said, you could try to use that to your profit. If the negative comments create some space for speculation, your name will certainly grow. What you have to do is to prepare your websites to receive people looking to know more about the negative comments and write some articles expressing how long your website has been online and even try to use some testimonials from people who have tried your product.
Let the people that you did business with do the talking. Have them write messages supporting you and I guess you'll be on your way to recover from the bad advertiser.
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