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I've been stumbling lately, it's very addictive to be honest. The problem is as you say that people tend to just flick on after a second unless you have some really mind-engaging or eye catching stuff on display.
Sometimes even worse - if your server seems to be slow (as an advertiser) the users just click again on the stumble button thus completely bypassing your site view yet still being charged for it as a hit by SU!.
I know this could be an issue too because there have been many many times while stumbling that I've encountered poor performing servers which irritated me so I just clicked along to the next site without actually getting to see which site I'd just bypassed.
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