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Optin email marketing is not limited to the basic newsletter ... I advise building optin sublists, whether in regards to simple updates, individual campaign follow up, an article reception list, email courses, free download sign ups, etc.
As long as the prospect requests it ... the motive behind the mailings is clearly stated, and the recipient can opt out at any time, I recommend building these lists.
Not to mention affiliate and customer contact lists for merchants.
Regards,
Mike "give them what they want" Merz
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