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I attended Blog Orlando last year. During one of the sessions I asked the speaker how I could improve my Technorati authority. His reply was that I needed other blogs that are listed in Technorati to link to me. This will help build your rank.
In order to retain readers, the best way is to have good content. Go to other blogs that are similar to yours and ask to exchange links. You can comment on similar blogs and add to the "conversation" in order to gain new readers as well.
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