Quote:
Originally Posted by trendinsights
@ WebGeek182
Yup I did see the comment posted by Jim Boykin on his SEO website. Must say I was quite shocked when I first read that line but when I went on to read his blog, his explanation did make some sense, though I wouldn't totally agree. But let's leave that out of the discussion here.
So can I pursue this discussion alittle further and ask how to build strong inbound links? How will you or a SEO define strong?
I mean, aside from having strong content, and content that are unique and useful (which we've discussed earlier) and asking ppl for link exchanges, how else can we have strong inbound links?
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By strong inbound links, I'm referring to the quantity and quality. Obviously, more links the better. Each link will have more value if it's from a relevant site. For relevance, it's important to understand the concept of topical neighborhoods. I won't get too far into it here, but if your site is about baseball products and other sites that are also about baseball products link to yours, search engines will determine that your site has increased relevance for baseball products. This is in addition to the anchor text that they link to you with. It's not bad to get links from sites that aren't relevant, but they don't add as much value and it's most effective to have the majority of your inbound links come from relevant sites. Take any link you can get, but focus your efforts on acquiring links that have the highest relevance.
Regarding link exchanges, avoid them as they can really hurt you. Using them for SEO is against Google's guidelines and they've made examples of many sites in the real estate industry. One-way inbound links are the key.
If you want a great guide on link building, check out SEOmoz's
The Professional's Guide to Link Building.
Hope that helps!