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Most e-gags like that don't need to be promoted. Send them to 1 or 2 friends, they will get posted on forums, Then you have the "forum thiefs" That will take the post and post it on another forum as their own to pretend that they have a "cool find" It will eventually make it around to work centers and schools etc.. Not very hard to get those started as long as they are funny.
Problems that you may run into..People stealing it and posting it on their own site. People decompiling it and removing the ads in it. Finding advertisers willing to invest the money in the first place. The best kinds of products to promote would be untargetted things that anyone could have an interest in. You would have to play the numbers game like spammers do. Viagara, Diet stuff, junk like that would probably pay off well. Amazon products etc..
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