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Search engine optimisation(SEO)is time taking process and results in long term and it is categorised in two parts: black hat SEO and white hat SEO methods. Both(black hat and white hat)methods can help a site to get higher rankings on major search engines.

What is white hat SEO?

White hat SEO method is the method of doing things in a right manner and playing by the rules. In this method webmasters don't try to trick search engines. Web pages that are created with white-hat SEO methods are user friendly as well as search engine friendly.

What is black hat SEO?

Black hat SEO method is the method to get higher rankings in ways that are disapproved or not valid by the search engines. These methods include keyword stuffing, cloaking, doorway pages, hidden text, etc.

Google and other search engines have made it clear that they may penalize websites that are using black hat SEO methods when they detect them.


Sometimes using Black Hat SEO methods you can get your site among top on major search engines but using this method may harm your website and your website could be banned by search engines. Recent developments indicate that websites that use Black hat SEO method will be in trouble soon.