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For me it doesnt matter. I will use them as long as they suit my purposes and move on when they dont. The underlying idea of pay per click will not go away and if one dies, there will be alternatives to take their place.
If I were to bet, it would be the one in the three spot. Same is true most everywhere there are the top three companies and #3 better look out for falling out completely. Or stay in through merger or acquisition.
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