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pinkfluffybunny · 02-27-2008, 08:15 AM

In the UK broadband usage is about 23%. (the US is a bit lower or higher depending on which study you like) - all the studies differ but the percentage is still low.

Meaning 77% of the sites vistors (more or less) will be using a 56K modem
probably getting somewhere around 46K.

How long would you wait for a site to load - how much browsing would you do on a slow loading site with a 46K connection?

with a 19 sec load time about 80% of the visitors will leave before the page loads...

Here's an example - Up intil a few weeks ago one of my clients was a financial client. When daddy was running the business he hired people that would look him in the eye and say nope "I won't do that because".

So here's what happened when his 24 year old kid was put in charge of a multi-million a month business.

The domain names Markettraders.com and forextips.com both pointed to one site - the goal of the site was only one thing "collect leads" not look pretty, just collect leads.

The kid got to sit behind daddy's desk and lost track of the goal - Pretty is important now. I said "no, you want pretty go build your own site". Daddy steps in and tells him what I say goes.

They take the markettraders.com domain name and build this site (hired a webmonkey)- http://www.markettraders.com/ - the kids theory "I think" being, We'll refer people to it from the lead collection site and get more sales - sounds good right? (I'm kinda lost on the theory because they have a sales staff that actually call these people on the phone) They refer people there also -(other media sources)

Nope - 85% of all the people referred to this site leave before the first page loads (and these are visitors that signed up for more info on the lead collection site or actually typed in the url or clicked an ad (landing pages are slow also) - so they are really interested)

So what happens? the lead collection site outsells the sales (landing site) 10 to 1. But looks are more important than actually metting your goals- right?

Fast load time!!!!

When I meet with a CEO the first time I always ask what the goals are, then ask if I put up a blank page with nothing on it and it obtains those goals - do you care.

Only one ever said yes - I told him to hire someone else.

What's the goal of your site? looks or to provide useful information to club members, pick up a few sponsors, and maybe a few new people interested in joining the club.

The way the site looks can be adjusted, but it should never interfere with the goals

02-27-2008, 08:15 AM	#16 (permalink)
pinkfluffybunny Contributing Member Join Date: 05-18-04 Location: Florida Posts: 966 iTrader: 0 / 0% Latest Blog: None	In the UK broadband usage is about 23%. (the US is a bit lower or higher depending on which study you like) - all the studies differ but the percentage is still low. Meaning 77% of the sites vistors (more or less) will be using a 56K modem probably getting somewhere around 46K. How long would you wait for a site to load - how much browsing would you do on a slow loading site with a 46K connection? with a 19 sec load time about 80% of the visitors will leave before the page loads... Here's an example - Up intil a few weeks ago one of my clients was a financial client. When daddy was running the business he hired people that would look him in the eye and say nope "I won't do that because". So here's what happened when his 24 year old kid was put in charge of a multi-million a month business. The domain names Markettraders.com and forextips.com both pointed to one site - the goal of the site was only one thing "collect leads" not look pretty, just collect leads. The kid got to sit behind daddy's desk and lost track of the goal - Pretty is important now. I said "no, you want pretty go build your own site". Daddy steps in and tells him what I say goes. They take the markettraders.com domain name and build this site (hired a webmonkey)- http://www.markettraders.com/ - the kids theory "I think" being, We'll refer people to it from the lead collection site and get more sales - sounds good right? (I'm kinda lost on the theory because they have a sales staff that actually call these people on the phone) They refer people there also -(other media sources) Nope - 85% of all the people referred to this site leave before the first page loads (and these are visitors that signed up for more info on the lead collection site or actually typed in the url or clicked an ad (landing pages are slow also) - so they are really interested) So what happens? the lead collection site outsells the sales (landing site) 10 to 1. But looks are more important than actually metting your goals- right? Fast load time!!!! When I meet with a CEO the first time I always ask what the goals are, then ask if I put up a blank page with nothing on it and it obtains those goals - do you care. Only one ever said yes - I told him to hire someone else. What's the goal of your site? looks or to provide useful information to club members, pick up a few sponsors, and maybe a few new people interested in joining the club. The way the site looks can be adjusted, but it should never interfere with the goals __________________ Just because you're paranoid doesn't necessarily mean people aren't out to get you Last edited by pinkfluffybunny : 02-27-2008 at 08:43 AM.