[pinkfluffybunny]

For a site - the hardest part is determining what the goals will be.

then target your audience - who do you want to come to the site - what are you going to offer them - then entice them to do what you want them to do.

Without knowing the goals - it's not possible to form objectives to meet them.

Let's say you just wanted to promote one company - pretty easy, who are there current customers, who do they want for customers, what are surfers looking for - target them - bring them in and entice them.

Provide what the competition does (and more of it) and more importantly, provide what they don't.


placement is easy if you target.