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It depends on where you live. If you live in the US (I never heard of Eastbourne), you can run your business as a sole proprietor, limited liability company, or corporation. If you run a sole proprietorship, some states require you to register your "ficticious name" at the local courthouse or with the state. If you setup your new enterprise as a limited liability company or corporation, you will need to register with a state government. I think you can choose any state to register in even if you do not have a presence in that state; however, if you have a presence in any state where you do not have a presence in, you will have to register with those states as a foreign corporation. For advice about whether to choose a sole proprietorship, limited liability company, or corporation, consult with both an attorney AND an experienced accountant.
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