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A weblog or a blog is a journal or newsletter that is frequently updated and intended for general public consumption. Since a blog can contain information that is instantly published to the web, we use it to promote a client’s site. We put articles that are related to the targeted keywords or related to the client site’s services and products. These articles can be our own articles or articles taken from article directories.
The purpose of the blogs is that we could use them for link exchange transactions and link promotion. The advantage of using a blog for link exchange is that we can give the prospect link exchange partner a choice for a 3-way link exchange rather than just a reciprocal link exchange.
When using a blog for link building and promotion, optimize it the way you would optimize a client’s site. Submit your blog’s link to blog-focused directories and update it regularly, every week is good enough, everyday is great!
Exhaust you’re your resources in finding content for your blog. You could use the articles published in your client’s site (if there are any) and you could use articles that are found in article directories. When using another person’s article or content, credit the owner to avoid having problems of getting banned or other related issues.
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