Link popularity is a way most search engines determine the importance of your site. When a website link to your site, search engines takes it as a vote for your website. In the past few years, this has greatly helped search engines getting the most relevant result for users.
Recently, with a lot of sites using links to cheat into search engines ranking, major search engines, specially Google have increasingly use and develop new technologies to determine the importance of the links.
So, not all links are treated as equal.
Relevancy of the sites also plays a part. Relevant website will give more value to the linked site. Then there is age in play. Older sites are deemed to be more trustworthy than new sites. Consequently, links from older sites are treated as more valuable too. Website with high link popularity can contribute to adding popularity to your website too.
Directory submission is the oldest way to build your link reputation. There are free Dmoz, free or paid Yahoo Directory, and thousands other directories. Just search for “directory submission” and you have enough work to do for a whole year. Just do directory submission moderately, probably around 20 directories per week, and you can watch your search engine traffic climbing up slowly.
If you have a blog, you can submit it to blog directories as well. Just search for “blog submission”.
Exchanging link with another web master is another way. Termed as “link-exchange”, basically you link to the partner site. In exchange, the partner will put hyperlink in his/her site pointing to yours. As many abuse this technique, Google has degraded the value of link-exchange to virtually non-existant. You might even get penalized if your link partner is considered a “bad website” for Google.
While Google has diminished the value of reciprocal link, Yahoo and MSN are still holding on, though with less value. Even then, it still valuable enough to work on. Just be careful to have only reputable link partners.
To check whether the link partner is bad, just search for “site:www.example.com”
in Google (replace example.com with the partner’s website) and see if the pages are indexed.
The most “in” link-building technique now is via article submission. You can write or buy an original article, and include a link to your website on the resource box (a small section after the article, where you introduce yourself and your website).
This is what I mean:
About the author
Juan Dela Cruz is a contributing writer for example.com, followed by the description of example site.
You can then submit this article to a myriad of article submission sites, for other web masters to put it on their website.
The wonder of article submission is that not only it helps search engine ranking, but also brings in interested visitors who like your articles. This is very targeted traffic, compared with directory submission or link-exchange.
Other link building methods are visiting relevant blogs and leave comments there, as well as joining forums/discussion boards and leaving hyperlink to your site on the signature.
On the other hand, don’t be stingy in linking to others. Be choosy on who you want to link, but don’t hold back if you find a good site that can be useful for your visitors.