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Old 03-20-2008, 02:12 PM   #5 (permalink)
Filepeter
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Actually things are going quite different, it is required that both humans go smarter, and machines go "human". The major search engines are already ranking websites based on the Latent Semantic Optimization, keyword Semantic. This is a big step straight the artificial intelligence.

Latent Semantic Optimization and the Latent Semantic Indexing of Second Generation will eventually make things more human like, the ranking won't be only a farm link stuff, or spam keywords and buy more links etc. Actually, if you think of what a good SEO Guy is doing nowdays, it's pretty unnatural. Why would one site rank very bad even if its the best site on the world? Just because he didn't paid thousands of dollars to get on top? Just because he didnt spend time on promoting his product. Engines are pretending to give good content to their users, revelant conten.t

Can "Miserable Failure" search term returning George Bush Biography called SEO? Doh, it is not in theory, but in happened in fact (also known as Google Bomb). Manipulating Google is so damn easy.. it just requires money, money and if you have money, then you need even more.. money.

The Latent Semantic Optimization will introduce 'brain' into the Search Engines, it's related to the Neurolinguistic maps of the people over the world, the association with the terms. Those association differ, that's why there are Shared Neurolingistic maps also called Common Neurolinguistic Maps. For example, me and someone else from Bulgaria will have one idea about what Communism is, we share this opinion normally cause we both grown up here. Then ask the people in US, what Communism is.. you will have very different results.

This is where ContentDNA hits. ContentDNA is an equivalent to the all extracted information of all the sites that exist out there (on a given topic) which is going to match the Common Neurolinguistic Map. The search engines are ranking the sites bases on the match with the ContentDNA.

A practical exampe of what ContentDNA is, let me see. You have the word "cell phone", it's actually a phrase.. but it's sort of a word also, we call them GSM here for short, or mobile phones. ContentDNA for the Cell Phones topic will be something like:

- Nokia
- Sony Ericsson
- T-Mobile
- Handsfree
- Melodies
- Symbian
- etc, etc

You should make difference between the Content DNA and "Good Keywords". Also, each of these term can lead to another, they are scaled after an LSI analysis, there is more important and less important. Using the ContentDNA in your content can be very helpful, if you apply this to two equal sites (equal pr, SERP etc) the results will be a lot better for the site that is optimized based on Latent Semantic Optimization.

This is just a small summarize of the whole theory. But believe me, search engines are really going the semantic way.

Regarding the REP you want us to give you, I just find this lame, giving you rep for good questions, gosh? Where is this forum going to.
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