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If this is just a million random people that see an ad for your product, then not much as it is untargeted mass branding. Is this a million people seeing the slogan and URL or a million people coming to my site? For a million views of just the slogan and URL I would pay about $250-500. For visits to my site I might pay $.001 to $.01 per visitor.
It also depends on what I'm selling and the background of these million people. Are they all from the US? Are they all English speaking? Is it random from worldwide?
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