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Sounds like you need a professionally managed adwords campaign. 209 clicks out of 88k impressions is really low, and no conversions from 209 clicks for something free is even worse. Though at this point if the seminar is 3 days away your going to need to find people fast.
Are you targeting the right keywords? Also make sure you turn off the content network in campaign settings.
The site looks pretty slick so I don't think that's your problem.
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