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Well your question is about everything SEO consist in. Start off writing and submitting good content for the site, make it for the users, make them happy. If they are happy, so the Search Engines will be. Second, start building backlinks to your site, if the site is new, start from your neighbors and slowly scale to better-ranked sites.
Regarding the content, use Latent Semantic Optimization models to find the ideal content for your site (ContentDNA), but do not include more than 20-30% of ContentDNA within the content or it will start looking unfriendly.
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