Quote:
Originally Posted by mit
Do changes, when you see -
a) fall in search engine rankings
b) fall in web traffic
c) when you have new keywords / phrase to target
d) and, when there is a need of change.
And with all that above, you should be regular with all off-site optimization and tricks.
Best of Luck.
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That's right, constant changes in contents just make the frequent crawling of the SEs bots. If there's a need to change then it's time to change...Not update everytime.
I've seen some websites that ranks well even not updated regularly (*the contents).