[Filepeter]

Originally Posted by peterko

I've heard alot about content updating, how important it is for better SERP positioning.

You heard it right, the past year(s) google tottally changed the way the rank the websites. Normally there are 3 thinks they base the rank on, first.. the code. It must be clear, and easy to read both for the crawlers, and visitors. Second, the link building.. it has been discussed hundreds of times.

And last, but not less, even in my opinion - Most Important, is the Content. Why you may ask? Well, the short answer is far the simple.. the search engines as I said not once are going semantic. They will analyze the search terms and the realtions between them based on the country the searcher is, and gonna show you the most revelent results. It's like a human doing the search instead of you. The trick consist in the Latent Semantic Indexing which is part of the whole Latent Semantic Optimization Process. Search engines, the major ones at least, use LSI to extract the ideal content that a site should contain for a given search term/topic, and they rank accordingly the sites based on the match with his "perfect content". It's called ContentDNA. ContentDNA is an equivalent to the all extracted information of all the sites that exist out there (on a given topic) which is going to match the Common Neurolinguistic Map. The trick consist is finding the ideal ContentDNA which match the perfect one which the Search Engines have. Common Neurolinguistic map is the map that connects different neurolinguistic maps of people in the same society, environment etc. You can read more on latentsemanticoptimization.com, it's whole new theory.