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Surely any search engine is right for anyone who wants an online presence, google included. Its a matter of getting your campaign right and getting the right message out there. If he did the website half heartedly, people will click on the adverts, but then not buy, this could be because the products are overpriced for the market (online) or perhaps the store did not look professional and therefore was not trusted by users. Getting them to click through is just the first step of the sales process.
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