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megamoose got it right, I must agree with him.
The best way to monetize a game site is by offering free downloads to games closely related.
I've learned about this from my experience. Most of my customers use adsense and I've recently told them all to start promoting games since they pay much much better in the long run.
I think BigFishgames has an affiliate program that's right for you as well.
Other than that you can really bring in extra traffic by merging your Games site with a Music Video site. These two tend to go hand in hand.
PM me and i can give you some suggestions.
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