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Using long tailed keywords is effective when you have bunch of competitors targeting for same keywords as yours..The advantage of this one is that using long tailed keywords is you can established your site in a way where you will not be drowned in page ranking due to high competitiveness..you can use substitute or synonyms for your targeted keywords is also a good way in staying at the competition..then if you already established your long keyword you can now start to partake your keywords targeting now the one phrase keyword..chances are high to be on the top of the competition..
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