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There are currently 2 main ways to generate visits from search engine users. Firstly, implementing a search engine optimisation3 (SEO) strategy for a website can enable it to rank well for selected terms within the main search results and secondly, by using pay-per-click advertising2, which displays your listing within the sponsored results on many of the popular search tools.
Both of these options can be used alongside each other and can be a cost-effective way to attract new visitors to your website, but they also have their own advantages and disadvantages.
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