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Algorithm is always changing but having good On Page Optimization, good keywords, content and working on links have value and users will come to your site. Search engines will see this and reward you for it. Doing all following SE guidelines is important. It may be a slow process but the long run the best choice for pleasing the SE.
Going on forums will help talking to people and seeing what they are looking for and not looking for. I seem to hear that paid links and duplicate content are a big no no and many are seeing this by being penalized.
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