Hello there peterko, I have came here while browsing my fellow google. It seems like Mr. Filepeter, whom nickname comes from the british tv series IT Crowd I believe, has scared you quite a bit.
Latent Semantic Optimization is slowly popularizing, think of it as a "car". When they invented the cars, only few people knew it. When they started to make them for the public, only few people had them. But slowly, by seeing your neighbor having this brand new Ford at the times, you would like to have it too, sooner or later.. you see yourself with this car. Then your other neighbor saw you got a car also, and told to himself: "Hey, why my neighbor can have this.. thing, and I cannot?", and bought one car for him self also.
Slowly with the years, car reached a phase where we cannot live without them, if all the cars in the world dissapear with a single "clap!", imagine what mess would raise?
It is just the same with the semantic future of the search engines, not many heard about it, not many talk about it, and not many (yet) want to realize it even if they heard about it? Why, cause this is going to ruin everything they know, this is going to ruin the bicycle they had before they buy the new "car". So, it's just about time for the SEO universe to popularize the semantic ways of optimization. If you ask for my opinion, I see the future there, actually it's already present, but partially.
Regarding this tool, or any other. Regarding any company out there, any.. similar service, have you ever heard of anything 100% guaranteed? Is any SEO technique 100% successeful at all? I think not, it never was, and it will never be. However, we do know most of them work right? And it depends on us if the success is going to be 50 or 99%, cause there is never 100%, never for anything there is 100%.
So again, about this tool, it's maybe much for the average person to spend so much money for optimizing for a single search term, but as Filepeter said, every high-competitive site is going or it's already using this method to optimize its content. And by saying this is much even about them, this is simply not true, the world is actually based on marketing, we live from marketing, we feed from marketing, everything is there.. even in the internet. And you can't imagine for the sums that are spend by the giant to promote or improve something, you can't imagine how much the big companies pay just to form a group of random people and ask them for their opinion, knows as "focus" groups, you have no idea how many people are studying their behaviour and being paid for this. Or maybe you have idea, but I'm just reminding.
At the moment this is the one and only tool for Latent Semantic Optimization, and if you have read the big article ( I think you did ), you will know that to extract the ContentDNA for a search term is not an easy job. It requires a playground, it requires.. something like a mini-search engine, to extract the ContentDNA of the million sites. The tool has been developped for ages, the model was studied and build for years of work also, you can read more on the theory site, the article by David De Bock.
So believe it or not, this will slowly become a standard within the next years. And the decission of buying this new "car", or going out with your old bicycle is still yours. Right?
P.S. The most important thing is not the tool at this moment, but spreading the knowledge and importance of the semantic web, and semantic optimization (Latent Semantic Optimization, knows also as LSO).