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Flash sites have a very defined niche. If a website doesn't fall within it, then yes, it wouldn't 'add' to it. However this isn't a rule and it is being expanded upon daily.
A Flash site about 'cooking pots' can be made easily enough and be miles better than a static variant because it's not the content that defines the Flash, it's the experience. The content defines the site and business as a whole. If the 'cooking pots' are crap and marketed badly, the site wont do anything for them. Of course if the Flash is crap, it wont do anything for them either. But the same is true for a static site as well.
The excuse that Flash is slow is somewhat antiquated, really. That was the old days of Flash. There are Flash site with content that load smoother and faster than static sites. However, again, this is not the rule. Flash developers do have a tendency to overload a Flash site with lots of 'whiz-bang'. Is it necessary? Who's to say? It's part of the 'vision' for the design. Is it better than if the site was done in a static format? No. It would just be different.
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