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I agree with what FHM said. Just create some useful articles that you think could help. How to tips are the most popular.
You could also make some videos but I'm not sure how you would go about it, I have no idea what keywords would be good for your niche and im not sure if it is a very popular one. I've never looked into it, because in the programs I have bought into teaching me marketing strategies have all said that the average person on the internet has the intelligence of a year 10 student.
If you keep the article simple, they will appeal to it more and read it further. But goodluck with this. I hope it works out, maybe I can get you to read over some of my articles eventually but atm I'm focusing on videos since they are becoming the best way to market.
-- Hamish
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