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WebProdigy · 04-27-2008, 09:58 PM

Hello All,

In a couple days I'll be starting an adwords campaign for a client of mine..and to be honest..I've never had the pleasure of being able to spend so much of someone else's money. I ran a test campaign for the client and they received great results that they are happy with..Now I find myself jumping from the $100 test campaign to a $2,000/month- make-me-happy campaign. I want to make sure I'm doing something to improve the results at all times, although I know the client would be happy if I just re-ran my test and let it run for a year.

At what point do you alter your campaign tactics (keywords, adgroups, etc.)? What do I look for? I mean, I can deal with eliminating an ad that has a 15% CTR vs a 25% CTR. But at what point do I stop with the tweaks..what should I be shooting for? Is it worth looking into dynamically generated ads? Or are they just a waste of time.

Long story short..AdWords newbie. Need advice on some basic stats I should be looking for that will make me rest easy at night!

Sorry, I know this is pretty open-ended. I just want to do whats best for my client. Thanks!

04-27-2008, 09:58 PM	#1 (permalink)
WebProdigy Junior Member Join Date: 04-27-08 Posts: 7 iTrader: 0 / 0% Latest Blog: None	I want to MASTER AdWords!!! Hello All, In a couple days I'll be starting an adwords campaign for a client of mine..and to be honest..I've never had the pleasure of being able to spend so much of someone else's money. I ran a test campaign for the client and they received great results that they are happy with..Now I find myself jumping from the $100 test campaign to a $2,000/month- make-me-happy campaign. I want to make sure I'm doing something to improve the results at all times, although I know the client would be happy if I just re-ran my test and let it run for a year. At what point do you alter your campaign tactics (keywords, adgroups, etc.)? What do I look for? I mean, I can deal with eliminating an ad that has a 15% CTR vs a 25% CTR. But at what point do I stop with the tweaks..what should I be shooting for? Is it worth looking into dynamically generated ads? Or are they just a waste of time. Long story short..AdWords newbie. Need advice on some basic stats I should be looking for that will make me rest easy at night! Sorry, I know this is pretty open-ended. I just want to do whats best for my client. Thanks!