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Old 04-21-2004, 03:04 AM   #8 (permalink)
John Scott
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Quote:
Originally Posted by rcaratozzolo
But to write good copy along with the key things to show up higher is a better skill than just being a writer.
That is not the purpose of SEO copywriting. SEO copywriting is simply writing for search engines.

Define: SEO copywriting
Writing copy to for the sole purpose of ranking higher for speficic search terms by using keyword density, keyword prominence and keyword bolding and heading.


Ad copy is for converting customers. I do believe they are mutaully exclusive. I believe this because I've done both, and when I wrote content for pages to convert customers, it is natural. There is no excessive keyword bolding or placement in heading tags.

www.v7inc.com

That index page doesn't even use heading tags. If I had an SEO copywriter write that, they would - by definition - increase keyword density and make it awkward.

Quote:
Two jobs: copywriting + SEO.
I think you're confused as to what seo copywriting is. It isn't SEO + copywriting. It is seo_copywriting. (One word.)


http://www.internet-marketing-resear...opywriting.php


SEO + copywriting is what I do. Copywriting (ad copy, not SEO copy) + SEO (anchor text and inbound links).

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