[schmeg007]

I was recently approached by someone that was offering to sell my website. Of course I'm not going to do it, as I expect my site to be worth a great deal more than it is now in a year to come.

However, I was wondering how you all would evaluate the value of your website. If I was forced to do so I would say that a website's worth could be estimated with the forumula:
18 Months of Average Site Revenue + Goodwill = Asking Price.

Where Goodwill is just the price that your buyer would have to pay for the brand recognition and other uncountable/undefinable parts of a website that a dollar value cannot easily be assigned.