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I have done that and the postcard (or via phone) has been sent in... I do not see the business showing up on the google map - and what interests me is that the site is showing up first after the business results.
But in my mind, enough businesses are posting via the maps results to make a top listing not as important/valid as the results on the business map results.
After the paid results and the map listings, one is pushed pretty far down the page.
And yet I see no information from google as to how the business maps hierarchy is determined and what may do to improve standing in there.
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