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Old 04-30-2008, 01:47 PM   #1 (permalink)
fuzzy1
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Where has all our traffic gone?

Hey All,

We have a modest e-commerce site that plugs along merrily converting two to three sales per day on average volume of around 150 unique visitors. It's nothing to write home about, but it's been steady for about 4 years now.

As of last Friday, traffic plummeted to only 55 Unique Visitors.
(and no sales) I chalked it up as an anomaly.
Saturday- 8 Unique Visitors and NO SALES.
Sunday -10...
Monday - 4...
Tueday 6

Our page rank has not changed (much) for our target keywords on any of Google, Yahoo, MSN, Search Live, Ask...
It's almost as if our traffic is being intercepted somehow.

Also checked digitalpoint keyword tracker for keyword positions on MSN, Google, and Yahoo, and found but typical fluctuations in our position for all keywords on each engine. That's the thing that puzzles me.

Our traffic is about 20% from Google, 15% from Yahoo and a mix for everything else, but the drop in traffic doesn't corrispond with these figures AT ALL.
ALSO, still showing consistant average of about 75 crawls per day from various engines.

I've checked the "from_pages" for google and yahoo in our stattracking DB, and wrote a little code to spit out all recent searches as hyperlinks. Following them to either yahoo, or google for whatever search strings we'd been hitting for over the last month or so and sure enough... follow the search links and there we are. It's not like we've been sandboxed.

It's just too weird that after 4 years of consistant traffic all of a sudden people have mysteriously stopped searching for Kids Bikes, or Boys Bikes, or Girls Bikes, or variations - and this is typically our busy season.

WTF Over? It just doesn't make any sense.
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