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Interesting idea.
I think the design is perfect for the subject matter and the reader immediately understands what the site is for.
Two suggestions
1. The By Line - I had to read it a few times before it really made sense to me. At first I thought it was a mistake and it should read "make a difference" - but after re-reading I understand what you're saying. What about looking at it another way such as:
"Certify your web surfer proficiency" or
"Recognsing web surfer prowess" or saying something about the web surfer?
2. Have an explanation page of how this venture pays or doesn't pay for itself and/or have a highly visible privacy policy. Without that I think some people will hesitate to enter their details in case they get spammed.
Good luck with it. I love out of the box ideas like this.
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