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There are so many factors:
Subject of forum?
Is there a member section or is everything open to the public?
How much new content are you supplying?
Age demographics?
Are you whoring the site out? (advertising it hard)
You were getting people, were they posting or lurking?
Do you have posting whores on your site? (like me who post a lot)
Do you have moderators who are jerks? (do more punishment than help)
Do you supply "hard to find subjects" that would make people come to you of information?
Do you supply the latest breaking news stories?
Are the search engines showing your threads?
Is your title telling people what you are about? ("site" | where we enjoy cookies)
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