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I have a number of real estate sites and the problem is that the people you are competing with will have deep pockets when it comes to marketing their sites. As someone has already said you need to do your keyword reasearch and choose keyword combinations that will convert well for you/your client and give you a resonable chance of success within a reasonable timeframe.
I have got a website into the top ten for "new homes" for a while and it took an age and didn't convert well, but it is much easier, cheaper and perhaps more beneficial to go for geographic terms e.g real estate in Bolton or even competitor names.
Cheers,
Tony
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