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I couldn't agree more about the well-written block of content.
In my opinion, the two represent different things: tag-cloud = search while content = stickiness.
I think of the process in the hour glass shape; two funnels running through a narrow tube. The tube is the search field. You need to make your site sensitive enough so that the search engines find you while providing the searchers what they are looking to find when they land. The tag-clouds are making sure that all the content is equally searchable to searchers. If your whole site isn't indexed in Google, some content is invisible. Tag-clouds help make this lost content visible.
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