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Affiliate revenue comes when you convert a visitor to your site to a paying customer for another site. Instead of being paid when your visitor clicks their ad, you are paid when the customer clicks their ad, visits their site, and then makes a purchase of some kind. Consider affiliate revenue a way to get paid only when the advertiser gets paid. Furthermore, there are a ton of products and services our there to affiliate, so finding one that matches your niche is super easy.
Hope this is along the lines of what you were looking for.
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