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I am not saying anything about this particular deal- I'm not saying whether it's a good deal or a bad deal.
I am saying that in any link exchange, be smart. Be sure to check the pagerank and general "feel" of the site to which you'll be linking. Remember that inbound links can only help you (or do nothing at all), but can't hurt you. The links that you give, however, can.
Just be smart.
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