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In the instance of the Tobacco companies they were found by a jury and court to have been practicing false and unethical advertising practices and sending out false information so they were as part of the judgment to stop the practices, make restitution and spend a percentage of profits on informing and advertising against their own business.
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How actually were they practicing false and unethical advertising practices? I mean they advertise their products and send out warnings for them something like :
Government warning: Cigarette smoking is dangerous to your health.