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Your best to stick to text link ads and pay per clicks. Anyone who promises you a set amount of traffic is more than likely going to send you traffic and only traffic. You more than likely will not make a single sale, don't waist your money.
Pay per click programs are not that hard, and will actually teach you some basic seo.
Research your keywords, be sure to use long tail keywords with little competition
set a max bid, google and yahoo will bid on your behalf, up to that amount
after a couple of hours look at your reports, short keywords with no impressions, you willl need to raise the bid, if your keywords are ranking 1 than lower the bid for that keyword try to keep your average rank at about 6-12. Page one is all you need.
From there its mostly trial and error, one thing you need to remember is even if you lose money to start with, you are learning, and people now know about your site that didn't before so your not really losing.
You should focus on capturing the visitors that are leaving your site with a newsletter. Keep looking for ways to profit on any and every visitor.
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