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I guess if you are branding a name other than your own name, it would be okay to be just the writer as a pseudonym because the emphasis is not on you.
I can also agree with those that talk about people being able to connect with the writer on a believable, personal level. However, I do also see the perspective of lack of privacy and having a Google search reveal a whole lot of personal information.
With these days of high ID compromises, can you afford to make it easy for the would-be phishers? I think that if you build believable, useful, truthful information that is of interest to readers; who you are can be totally irrelevant.
Just keep blogging about what you like or what's interesting to others and you should be safe. Can you really be safe in this virtual world of technology? All you can hope to achieve is a safe state of mind in which case, you are safe.
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