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Hi,
Since I wrote the article, I thought I would explain a bit more. The article just explains how to make sure you're buying from a legitimate source. It doesn't explain any techniques to use pop-unders effectively.
Pop-unders and Banner Advertising definetly do work when used appropriately. Many people go out and buy small amounts of traffic, and don't put any effort into marketing for that advertising. What I mean is that they don't buy enough traffic to see accurate results, and they use their homepage as the pop-under.
If you were a brick-and-morter business, would you use your business card as a billboard? Of course not, you need to tailor your pop-under for the pop-under. Fast loading page, one click ordering, and eye catching.
Pop-under advertising is definetly effective, but for even better results check out Pop-In advertising, these results are even better.
Just like google adwords, developing a successful pop-under campaign takes time to perfect, and maximise results. Of course I'm biased, since I'm in the business, but I have seen some impressive results.
Thanks,
Josh
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