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What is the goal of your ad campaign?
First, let me preface my remarks, I sell traffic.
Pop unders, exit traffic, circle jerk trafic.
They all have a usage.
One of the faults of many companies purchasing traffic,
is that they don't understand advertising is an investment,
not an expense.
Example:
This is an example of a typical inquiry from a company;
"If I purchases 1 million (pop under, exit hits, banners) how
many widgets am I going to sell? The fee paid for the traffic
is not relevant.
Answer: NONE
Why, several answers
1) Whom knows your company?
2) Why would someone purchase your product/service?
3) Is your product priced correctly?
4) Is the ordring process easy?
5) Can they speak with a "live person"?
6) Does the customer have confidence in purchasing from your company?
Advertising has to be constant. Whatever your budget, $25, $100, $500, $1000, or $10,000 per month, keep your name (Branding) in front of people.
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