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hennry · 11-20-2008, 03:32 AM

The cost of SEO is relatively fixed, independent of click volume. Effectively, the cost per click from SEO declines through time after initial optimisation costs and lower ongoing optimisation costs. Conversely, paid-search is essentially a variable cost.
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jack

www dot drivenwide dot com

11-20-2008, 03:32 AM	#1 (permalink)
hennry Junior Member Join Date: 09-24-08 Posts: 2 iTrader: 0 / 0% Latest Blog: None	The Benefits of SEO The cost of SEO is relatively fixed, independent of click volume. Effectively, the cost per click from SEO declines through time after initial optimisation costs and lower ongoing optimisation costs. Conversely, paid-search is essentially a variable cost. ------------------- jack www dot drivenwide dot com Last edited by Rankenstein; 11-20-2008 at 08:10 AM.. Reason: url delinked - not enough posts for a sig link, read the forum rules please.