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We recently announced our 11 billionth app download from Android Play. Given the consumer movement towards the small screen, it’s important to consider how much of this consumed media was created specifically for mobile. Once you’ve successfully taken your business mobile, you can capitalize on this with some key optimization steps. Below, we’ll outline ways you can get the most out of your mobile content. Before any optimization can take place, you’ll need a clear view of your business goals on mobile.
The importance of goals
There are no rules around mobile strategies, but mobile businesses need clearly defined goals in order to be successful. If you’re an online-only publisher, your goals might revolve around engagement and visits. If you have location-specific content, you may want to incorporate local elements into your mobile offering. Your business goals should align with the needs of your users.
Prioritization is a key element in goal-setting. You might think that all publishers have acquisition goals around new users prioritized most highly -- after all, who....
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Continued at:
http://adsense.blogspot.com/2012/04/...or-mobile.html
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