Will An Affiliate Program Help My Business? - Beginner’s Guide

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An old advertising saying is that you should advertise more when the economy is bad. Yeah, right … Let me get this straight. More people are spending less money, so I should spend more money to attract the fewer people buying? I don’t think so.

Thanks goodness for the web, where you actually can increase your advertising and sales without spending a cent. How’s that, you ask? By setting up an affiliate program, that’s how. Believe it or not, an affiliate program is a program whereby Internet marketers spend their money to advertise your product or service and you only pay if and when they make a sale. Sounds good? Then read on....

Reference: Will An Affiliate Program Help My Business In Today’s Rough Economy? A Beginner’s Guide – Part 1

In Part 1, I introduced the basic concepts of an affiliate program for your website and now, in Part 2, we’ll talk a bit about the next steps with the ad network.

The ad network is responsible for finding and managing the affiliates, and for checking to make sure that the affiliate is a reputable person who is running clean traffic to your offer. The ad networks also manage payouts to affiliates and add roughly a 20% fee on top of whatever the affiliate receives as a commission in exchange for getting their affiliates to run your offer and managing the technical details involved in tracking your offer and payouts.
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Reference: Will An Affiliate Program Help My Business In Today’s Rough Economy? A Beginner’s Guide – Part 2

After reading the 2 articles above, do you have any additional help on why a business should run an affiliate program?