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we use our company blog for two things the first to provide content about our market and second to direct Search engines to new pages and additions such as when we add new content on the main site like a new location guide.
And a blog will not only generate traffic from the search engines, if the content that you are posting is cutting edge, interesting and other people like it, they will use it in their blogs, linking your website to theirs.
This is like your own little portal where those who are interested in what you have to say can click on the link and be transported to your website for more information, giving you even more targeted traffic to your site for free.
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